The Audience Engagement, Enlightenment, and Development Fund
The Audience Engagement, Enlightenment, and Development (AEED) Fund was established in 2021 with a $5 million endowment gift from longtime supporters Bruce and Martha Clinton and The Clinton Family Fund. The Fund’s aim is to drive the pursuit of new audiences and the enhancement of presentation for current audiences, best summarized by the NWS vision statement:
The New World Symphony envisions a strong and secure future for classical music and will reimagine, reaffirm, express, and share its traditions with as many people as possible.
Proceeds from the Fund serve to further the NWS experiments with audience engagement. Benefits of this endowment will accrue to NWS Fellows, alumni, the Miami community, and all orchestras and performing arts organizations that apply audience development models spawned by NWS.
Since its founding in 1987, the New World Symphony has been an orchestral laboratory rooted in the middle ground between formal academic training and professional endeavor. NWS has pioneered new concert formats, innovative programming and digital distribution as part of training its Fellows to be the next generation of orchestral leaders. Increasingly, NWS audience engagement work is driven by the Fellows. The AEED Fund will allow NWS to explore new ways for orchestras to lead audiences into deeper relationships with music and richer dialogue between musicians and audience members.
Of the Fund, Bruce Clinton said, “From my first encounters with the New World Symphony, I could see they were intent on engaging audiences through excellent performances and new techniques for connecting everyone involved – composes, musicians and listeners. The breakthrough moment for me was the inaugural WALLCAST® concert. Our intuition that we had created a new audience was confirmed by formal research. Whether it is smart use of digital tools or something as simple and direct as musicians and audience members talking in the atrium of the New World Center, this organization is embracing the community as often as possible. I believe in this art form. I see that the audience can grow, in size and in depth of understanding. I am proud to support this effort going forward.”
The establishment of the AEED Fund is also meant to inspire others, both individual and institutional, to join The Clinton Family Fund in investing in this concept, ultimately providing a robust stream of funding to enable audience engagement projects and ideas of significant scale to come to fruition.
*Under Gift Options, please specify “This gift is being made for The Audience Engagement, Enlightenment, and Development Fund”.
The Audience Engagement, Enlightenment, and Development Fund Donors*:
Bruce and Martha Clinton, The Clinton Family Fund
*as of May 15, 2022